Here are some of the common metrics we evaluate to determine how a website is performing.

1. Traffic: The number of visitors to the website over a specific period, such as a day, week, or month. The website manager would look at the overall traffic trend, which can help identify any spikes or dips that may be related to marketing campaigns, seasonality, or other factors.

2. Sources of Traffic: The sources of traffic provide insight into how visitors are finding the website. The website manager would analyze the data to identify which channels are generating the most traffic, such as organic search, social media, or paid advertising.

3. Bounce Rate: The percentage of visitors who leave the website after viewing only one page. A high bounce rate may indicate that the website’s content is not engaging, or that there are technical issues preventing visitors from accessing other pages.

4. Pageviews: The number of pages viewed by visitors on the website. The website manager would analyze which pages are the most popular, which can help identify which content is resonating with visitors.

5. Time on Site: The average time visitors spend on the website. A longer time on site indicates that visitors are engaging with the website’s content, whereas a shorter time on site may indicate that visitors are not finding what they are looking for.

6. Conversion Rate: The percentage of visitors who take a specific action, such as making a purchase, filling out a form, or signing up for a newsletter. The website manager would analyze the data to identify which pages or elements are converting visitors, as well as any barriers that may be preventing visitors from taking action.

7. Technical Performance: The website manager would also evaluate the website’s technical performance, such as page load times, broken links, and mobile responsiveness. These factors can impact user experience and search engine rankings.

Overall, a website manager would use these metrics and others to evaluate the website’s performance and identify opportunities for improvement. They may use web analytics tools such as Google Analytics to gather and analyze data.